TRĀ Pictures
True. Reel. Art.


We are True. Reel. Art.

It's in our DNA and our promise - telling real stories that are compelling and meaningful to real people.

TRA Pictures represents excellence in video storytelling across screens. Whether it's a commercial or feature project, we create video content that engages and moves your audiences.

We're lean, quick and flexible - providing turnkey solutions from concept development to production and post production that assure quality, efficiency and effectiveness in every project, at every location.

Regardless of size or scope, our talented directors, producers, cinematographers and editors have the tools and experience to meet your needs. We engage a unique production process and the most advanced camera technology in the business.

We're proud to offer the highest resolution Anamorphic capture ever possible in the digital world. Using the best in anamorphic lenses, Cooke, paired with the new RED Weapon 8K sensor, TRA offers unrivaled image look and resolution with the added capability of printing Anamorphic images from your video.

Regardless of the budget, we have only one standard - the highest possible quality. That's why we are True Reel Art.


Our Crew





Brad's passion for storytelling goes back to the first film he made at age 11 and his work has been earning praise ever since. In 2007 his documentary "Smokey Misconceptions" played in Washington D.C. to leaders from around the world. That same year he became the first university film student in 30 years to win both the College Television Awards and a national internship from the Academy of Television Arts and Sciences. Recently his feature-length documentary on the rags-to-riches story of Forrest Lucas - the founder of Lucas Oil - played in film festivals across the country.

With the transition into commercial and content work, Brad now shoots for an ever-growing list of national and international brands including McDonald's, Lexus, Discovery Channel, CNN, Rite Aid and ESPN. Regardless of the screen, Brad's work is engaging, compelling and top quality.


Allen Martindale

Allen was on the ground floor when new media exploded into today's culture - directing, producing and editing online video and podcasts that found wide audiences for the past six years. In fact his sports podcast, The Dog and Deuce Show, quickly developed into a TV show and is syndicated on multiple television and internet platforms.

Today Allen's work extends across commercial, television and film for a diverse range of clients including Rite Aid Corporation, the Utah Jazz, Prime Fitness, Re/Max, Torn By Sports, Southern Utah Live and more. No matter what the assignment is, it's the story that matters most to him.



Lynn Weatherly

Lynn's 30+ years of experience includes heading her own production company and on the agency side for top shops across the country including GSD&M, Ogilvy & Mather, Taylor Speier Group, Fogarty Klein Monroe and MARC USA. She excels in turnkey execution of both commercial and documentary projects with expertise in every step from talent, celebrity engagement, legal clearances to production and distribution.

Lynn has produced across categories and channels for many, including Barq's Root Beer, Texas and Pennsylvania Lotteries, Kroger, Reliant Energy, Conoco-Phillips, Chevron, Build A Bear, Westin Hotels, McDonald's, Rite Aid Corporation, Cooper Tires, True Value Hardware, Make A Wish, The Andy Warhol Museum, Bryant Heating & Cooling, Moen and Mohawk. And her work has been honored with ADDYs, New York Festivals, London International, Clio finalist, British Design and Art Direction and also recognized in ShootCreativityArt Direction and Post. To each and every story, Lynn brings big picture thinking and an eye for detail and quality.